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X-WR-CALDESC:Events at Harjun Mori
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DTSTART;TZID=UTC:20260616T163000
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SUMMARY:Grafia Training: A Concept That Sells – How to Stand Out from the Crowd?
DESCRIPTION:How to build a winning product concept \nWhy do some products and services spark interest right away – and others don’t? During the evening, we’ll delve into what makes for an interesting and commercially viable concept for a creative professional. \nWe’ll discuss, among other things: \n\nhow to identify your target audience\nwhat makes a product or service desirable\nhow to test ideas with minimal risk\nhow to build a concept that stands out from the competition\\nwhat we can learn from successful creative industry brands\n\nThe evening will include concrete examples, discussion, and a workshop session where participants can develop their own ideas together with others. Introduction and discussion moderation – Outi Somervuori & Jenni Ikonen \n\nIntro & introductions\, 10 min\nIntroduction to the topic\, 20 min \nWorkshop\, where we brainstorm two creative professionals’ services\, 30 min + 30 min\nNetworking + wine\, 60 min\n\nPre-assignment: Describe your own service concepts or design a service concept for yourself. \nDate & Time: Tuesday, June 16, 2026, 4:30–7:00 PM \nTicket Price: €18\, Grafia members €9 \nBuy tickets on Menokone
URL:https://harjunmori.fi/tapahtuma/grafia-kouluttaa-konsepti-joka-myy-miten-erottua-joukosta/\
LOCATION:Harjun Mori, Aleksis Kiven katu 3, Helsinki, 00500, Finland\
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