How to Build a Winning Product Concept

Why do some products and services immediately capture people’s interest—while others don’t? During the evening, we’ll explore what makes for an interesting and commercially viable concept for professionals in the creative industries.

Among other things, we will discuss:

• How to identify your target audience
• what makes a product or service desirable
• How to test ideas with minimal risk
• how to develop a concept that stands out from the competition
• What we can learn from successful brands in the creative industry

The evening will feature concrete examples, a discussion, and a workshop session where participants can develop their own ideas together with others. Introduction and discussion moderation – Outi Somervuori & Jenni Ikonen

• Introduction & self-introduction, 10 min
• Introduction to the topic, 20 min 
• Workshop featuring a brainstorming session on two creative professionals' services, 30 min + 30 min
• Networking + wine, 60 min

Pre-assignment: Describe your own service concepts or design a service concept for yourself.

Date and time: Tuesday, June 16, 2026, 4:30–7:00 p.m.

Ticket price: €18, €9 for Grafia members

Buy tickets on Menokone