Principles of Pricing

For many people in the creative industries, pricing is one of the most difficult challenges. How do you determine the value of your work? How do you charge enough without fearing you’ll lose clients?

The evening will cover:

• The most common mistakes in pricing creative work
• what the price is actually based on
• How to Build a Profitable Pricing Model
• how customers perceive price and value
• When should you charge a premium, and when shouldn't you?

The goal is to provide participants with practical tools for evaluating their own work and making their business more profitable.

The discussion will revolve around three themes. Outi Somervuori will introduce the themes and moderate the discussion.

• Introduction & self-introduction, 10 min
• Common mistakes in pricing creative work: 15-minute introduction + 20-minute discussion
• How to Start Setting Prices for Creative Work: Introduction (15 min) + Discussion (20 min)
• How the customer perceives the price: 15-minute introduction + 20-minute discussion.
• Networking + wine, 60 min

Date and time: Tuesday, August 11, 2026, 4:30–7:00 p.m.

Ticket price: €18, €9 for Grafia members

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